This policy governs paid ads in the Mutassfhati app. It explains to users how ads work and sets the rules every advertiser must follow. It forms part of the Terms of Use and of every ad order we agree with an advertiser.
1. Definitions and scope
- "Neo", "we" or "us": Neo Enterprise Limited, Masdar City Free Zone, Abu Dhabi, licence no. MC 15078.
- "Ad": any paid appearance of a workshop in the app, such as sponsored slides on the home screen, sponsored cards among workshop results, and any similar format we add later.
- "Advertiser": the workshop that buys an ad.
- "Ad order": the written order or accepted quotation that sets the ad type, its duration or quantity, and its price.
- Ads may be switched off at times. This policy applies whenever they are available.
2. Who may advertise
- Ads are available to workshops shown in the directory. An ad does not mean that we have checked the workshop's licence, unless it carries the "Licence checked" badge. The advertiser confirms that its UAE trade licence is valid and covers the services advertised, and it alone is responsible for this.
- We do not sell ads to anyone else, such as banks, finance or insurance companies, brokers or brands that are not listed, and we do not use external ad networks.
- An ad stops being shown if the workshop is hidden from the directory, or if we find that its licence has expired or is not valid.
3. The ad label
- Every ad carries a clear label in Arabic and English showing that it is a paid ad (currently «إعلان» and "Sponsored"), in the same place and style on every screen.
- An advertiser must not hide or imitate the label, or design an ad that suggests it is an ordinary result or a recommendation by us.
- The "Sponsored" label and the "Licence checked" badge are different: the first means the workshop paid to appear; the second means we reviewed its trade licence and found it valid on a given date. Neither means that we guarantee or recommend the workshop.
4. Ads are kept separate from ordinary results
- Payment does not affect the order of ordinary results (by distance or name), filters, ratings or the AI helper's suggestions.
- Ads never appear among the AI helper's suggestions or in its list of results.
- A sponsored card appears in a separate position among the results, after at least six ordinary results, and the same advertiser is not repeated in one list except in its normal place among the ordinary results.
- Sponsored slides on the home screen are limited in number, and tapping one opens only the advertiser's own page in the app.
- We may show our own slides, without an ad label, to introduce the Service and its sections. These slides never promote any particular workshop or any other business.
5. Ad specifications
- Sponsored slide: a 2:1 image of 1200×600 pixels, in JPG, PNG or WebP format, no larger than 300 KB, in an Arabic and an English version with the same content, with a short headline in Arabic and English. Text inside the image may not exceed 20% of its area.
- Sponsored card among results: shows the workshop's data as published in the directory, in the same design as an ordinary workshop card, with the ad label.
- We do not accept audio, music, video, animated images or SVG files.
6. Prohibited content
An ad must not contain:
- images of people or faces, or readable vehicle number plates;
- immodest images or wording, or anything contrary to public morals, the values of society in the UAE or the rules of Islamic Sharia;
- music or any sound effects;
- offers of finance, loans, instalments or "buy now, pay later", any interest-based product, or any kind of insurance offer, even from a licensed provider;
- gambling, lotteries, betting or prize draws;
- alcohol, tobacco or e-cigarette products, or any goods or services that are prohibited or restricted in the UAE;
- modifications that break traffic laws or approved standards, such as window tint darker than allowed, exhaust changes to make more noise, or tampering with emissions systems or the odometer;
- counterfeit parts, or used or non-genuine parts presented as new or genuine;
- car manufacturers' logos or trademarks without their written permission. The make may be named in text to describe the service (for example "Toyota servicing"), without suggesting that the workshop is an authorised dealer unless it is;
- government logos or national emblems, or any false claim of government approval;
- anything suggesting that Neo or Mutassfhati guarantees, recommends or has approved the workshop;
- misleading or unprovable claims, such as "best in the UAE", "cheapest" or "100% guaranteed", or comparisons that disparage competitors;
- political, religious or sectarian content, hate content, or anything offensive to any person or organisation;
- anything that infringes the intellectual property or privacy rights of others.
7. Prices, offers and warranty
- Any price in an ad must be in UAE dirhams, include VAT where it applies, and match the actual price at the workshop.
- No discount, reduction, promotional offer or "special price" may be mentioned unless the advertiser holds a valid promotion permit from the competent authority of the emirate (such as the Abu Dhabi Department of Economic Development or Dubai's Department of Economy and Tourism), shows the permit number in the ad, and gives us a copy before publication. The ad stops when the permit expires.
- Any warranty must be stated accurately, with its duration and what it covers, and the advertiser must honour it.
8. Review and approval
- We review every ad against a checklist before it is published, and we may ask for changes. No ad is published without our approval.
- We may refuse, pause or remove any ad at any time, even after publication, if it breaks this policy or the law, if we receive reports about it that we consider serious, if a competent authority requires it, if we find that the workshop's licence has expired or is not valid, or if the workshop is hidden from the directory.
- If we stop an ad for a reason not attributable to the advertiser, we refund the value of the undelivered part or make it up with an equivalent period, as the ad order provides. If we stop it because of the advertiser's breach, the ad order applies.
- Our approval of an ad does not mean that we have verified everything in it, and it does not transfer the advertiser's responsibility for it to us.
9. Advertiser responsibility
- The advertiser alone is responsible for the accuracy of its ad and its compliance with the law, including consumer protection law, the UAE's media and advertising content standards, intellectual property rights and any permits required.
- The advertiser confirms that it owns, or has permission to use, all images, texts and marks in its ad, and grants us a non-exclusive, royalty-free licence to display and resize them for the ad and for its duration.
- To the extent permitted by law, the advertiser will indemnify us against any claim, fine or loss arising from the content of its ad or its breach of this policy.
10. How we measure ads
- We count ad views, taps and the number of different installs that saw an ad, using a random install ID that we hash as soon as it arrives, without knowing who the user is.
- We may cap the number of views counted for the same install per day, and we do not count duplicate or suspicious views.
- We do not target users based on their identity, a profile of them, their browsing history or their location. An ad is shown only according to what the user is browsing at that moment, such as the category, area or sector they selected.
- The advertiser receives a report with aggregated figures (views, reach and taps) and never any personal data. Details of the data and how long it is kept are in the Privacy Policy.
11. Prices, orders and payment
- This policy contains no prices. Every paid ad is made under an ad order and an invoice that set the ad type, its duration or number of views, the price and the payment method.
- We do not charge interest or late-payment penalties on any amount.
- We may offer free ads for a set period (such as an offer for founding workshops) by written offer. They are fully subject to this policy and become paid only with the advertiser's written agreement.
12. Reporting an ad
Any user can report a misleading or inappropriate ad with the "Report" button on the ad, or by writing to info@mutassfhati.app. We review the report and take appropriate action, including stopping the ad.
13. Changes and governing law
- We may change this policy. The version number and the date of the last update appear at the top of the page. A change applies to an existing ad order only from the date the advertiser is told about it, and the advertiser may then end the order and receive a refund for the undelivered part.
- This policy is governed by the federal laws of the United Arab Emirates as applied in the Emirate of Abu Dhabi, and the courts of the Emirate of Abu Dhabi have jurisdiction over any dispute relating to it.
- This is version 1.2, effective 14 October 2026.
- This policy is written in Arabic and English. If the two texts differ, the Arabic text prevails.